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All paints are not created equal, so simply asking for two coats of paint is like asking for a slice of biltong. Don’t be disappointed if your slice is too small, as you didn’t specify. The same applies for painting projects. Two coats of a cheap, low quality paint will not provide the same coverage or finish as one coat of high quality industrial paint, nor will it last as long. So what determines the quality and durability of a given paint?
To understand what makes up a high quality can of paint, we must first understand that there are four main raw materials used in paints, namely 1) solvents (or water), 2) pigments, 3) resins (binders), and 4) additives.
Solvents refer to various low viscosity, volatile liquids which can dissolve a resin. Solvents include petroleum mineral spirits and aromatic solvents such as benzol, alcohols, esters, ketones, and acetone. Water is used in many paints. The solvent makes up the liquid portion of the paint which makes it easier to apply, but evaporate as the coating dries. A paint with a higher volume-to-solids ratio will contain less solvent and more pigment and resin which form the coating on the wall once the solvent has evaporated and the paint is dry.
Pigments are simply insoluble, finely ground materials that give paint its colour. Titanium dioxide is the most common pigment as it is used make basic white paint.
Resins are used as a binder in paint. Resins can be translucent or transparent, solid or semi-solid. The nature and amount of binder determines much of a paint’s properties, such as washability, toughness, adhesion, elasticity and colour retention.
The last category of raw materials in paint are additives, which can serve many purposes, from reducing the drag on a brush, providing anti-slip characteristics, adding texture, etc. There are many different paint additives, such as driers, anti-settling agents, anti-skinning agents, defoamers, silica (or sand) for texture, mildewcide, perfumes and a host of others that enable paint to cover well and last long. Some, like calcium carbonate and aluminum silicate, are simply fillers that give the paint body and substance without changing its properties.
Application of a paint consisting mostly of solvents may be easy, but when the paint dries it leaves behind less of the other raw materials on the walls. This sort of paint may only have a 28-30% volume-to-solids ratio and so when the paint dries the thickness of the paint film that is left on the wall is relatively thin. If most of the remaining materials in that paint are fillers, like calcium carbonate, then your walls may look fine after a two coat application, but the coating will not last very long.
The dry film thickness of paint is measured in microns (µ), which is a thousandth of a millimeter. Many commonly used paints produce a dry film thickness of around 25-40µ per coat, so a two coat application will leave your wall with a film thickness of 50-80µ.
A high quality paint with a higher volume-to-solids ratio will produce a thicker film when it dries. Ideally, the other raw materials, such as the resins, should help to contribute toward a quality coating that will last for a number of years, or even decades.
This is why it is important to specify a minimum dry film thickness (DFT) rather than arbitrarily insisting that a contractor apply two coats of paint.
That depends on a number of considerations including the area to be painted, type and condition of the substrate and how long you would like the coating to last.
Matt and Flat Finish
A non-reflective appearance that helps hide surface blemishes, making walls look smooth. These finishes cover imperfections in surface and application and allow for easy touch-ups, although they tend to hold dirt and are difficult to clean as cleaning can actually remove the finish itself. This finish is best suited to adult bedrooms, dining rooms, formal living rooms and ceilings.
Medium Sheen and Satin Finishes
With its slight gloss, this finish offers the benefits of richer look and actually retains its pearl-like finish once dry. This finish stands up well to washing, although it does not hide imperfections as well as a matt finish and touch-ups will stand out. It works best for high-traffic areas such as hallways, woodwork, children‘s bedrooms and family rooms.
High Gloss Finishes
These paints reflect the most light once dry, providing a bright sheen. These durable finishes offer high resistance to moisture and are easy to scrub clean, although they show up every imperfection, require additional prep work and do not allow for touch-ups. This finish is perfect for areas that are cleaned frequently, such as kitchens, bathrooms, utility areas, cupboard doors and trim.
You may read more on the top by looking at the article: “NoTwo Coats Are Created Equal!“
Calculate the area of the Vertical Walls and the linear meters of the Skirting board:-
Step One: Skirting: Simply add up the length of each of the four walls in a room to obtain the total perimeter around the room.
There is 15.4 linear meters of standard skirting in the room, less 1m for the door. Skirting normally ranges from 69mm to 140mm thick, with 94mm as the most common size.
If the ceiling has cornices, then this same number can generally be used for the cornices.
Step Two: Wall Area: Multiply the perimeter by the ceiling height to get the total wall area.
If the room has several large windows (2m² or more in area) and built-in cupboards, then we would calculate the total area of these and deduct that from the size from the total area of the vertical walls. Also, for simplicity, use 2m² for an average-sized inter-leading single-door. (We generally don’t deduct the area of very small windows as they require additional work of cutting-in around them.)
For example, each windows is 2m² of area, and so is the single-door. We ignore the small window and there are no built-in cupboards. So we can deduct 6m² (2m² + 2m² + 2m²) from the total area, i.e. 37m² – 6m² = 31m².
So the wall area for that room is 31m².
Step Three: Ceiling Area: Return to the length (4.5m) and width (3.2m) of the room that you obtained when calculating the perimeter. Now simply multiply the two together, to obtain the area of the ceiling.
For example, 4.5 x 3.2 = 14.4m². This is the footprint of the room, which we use for calculating the area of the ceiling and of the floor. (See above for linear meters for the cornices).
Step Four: Repeat for Each Room: Now follow the exact same procedure (Steps One to Step Three) for every other room that you would like to have painted.
So that you can add each rooms measurements together.
For example, Wall Area = 31m²(room 1) + 16m² (study) + 28m² (lounge) + 12m² (kitchen) + 6m² (bathroom) + 35m² (room 2) = 127m²
Step Five: Doors and Door Frames: Now run through the house and count any wooden doors and frames that require painting.
NOTE: The instructions below are just on how to measure your interior for painting. Please READ THIS ARTICLE if you need to know about selecting finishes or different paint types.
House Painting Fundamentals
When it comes to picking a paint colour, you can’t just ask for white. There are a plethora of choices in white including cool whites, warm whites, and true whites. The type of paint also influences the colour that you visually perceive. So colour is very much a preference decision for each individual; however there are some great tools that can help you make a critical choice of the best colour white for your area.
Colour Wheels and Paint Cards
Your Superseal representative carries a number of colour wheels, swatches and paint cards from several different major paint manufacturers, which you can borrow for a few days to sample and make your selection. Colour wheels are also very helpful in matching a color to an existing wall or a favorite object. Your Superseal representative can offer an opinion on colour, but they are really authorities on painting and not design experts or colour consultants.
If you would like to know more about colour, you can read our newsletter article entitled, “Dont be Seduced by 50 Shades of Grey“.
Training & Support
Receive Ongoing Guidance for Your Painting and Waterproofing Franchise
When individuals decide to invest in a Superseal Waterproofing and Painting franchise, they usually come from a career that they feel is dull and stale. Whether you’re already an experienced painter, a business office employee, or you have spent years working in a restaurant, as long as you are an entrepreneurial-minded individual, you can benefit from franchising. In order to succeed as a painting franchise, you must have a desire to be great and a drive to fulfill customers’ dreams.
Regardless of your experience level, when you make the decision to franchise with Superseal, you will have the training and support you need to understand the industry and every facet that goes into making your franchise a success. We provide you with all of the tools you need to succeed. Our training is ongoing, because as industry standards change, so too should our ability to keep up with them.
Ongoing training with Superseal Waterproofing and Painting consists of the following:
Sales and technology
Recruiting and retaining employees
You will receive training in all aspects necessary to be a leader in the painting industry both now and in the future. The best part about franchising with Superseal Waterproofing and Painting: You will never have to go through your struggles alone. All of our franchisees are fully backed by professionals who have been there and done it before.
Our ongoing support includes:
Annual events for training and networking
Franchisee mentoring and coaching
Technical support for software
Development and training
Our training and proven systems are designed to give our franchisees the opportunity to reach and retain long-term success.
Don’t deal with the burden of starting up your own business. The opportunity to be your own boss shouldn’t be that complicated. Superseal Waterproofing and Painting is a nationally recognized brand in the painting and waterproofing industry and we have a reputation for excellent service. When you invest in our franchise, you are already ahead of the competition.
Day Hire™ – Superseal Trained and Accredited Painters*
Need to spruce up your kitchen, powder room or the exterior of your home? Have a list of small painting projects you’ve been meaning to get done?
A professional Superseal Painter will arrive with a consumables kit (This includes all the necessary supplies, i.e. rollers, brushes, caulking gun, clean-up rags, turpentine, MEK, dropsheets, masking tape, etc.)*.
You can also request other items, such as step-ladders, extension ladders or high-pressure cleaners. Your painter is ready to provide up to eight hours of quality work inside or out.
Together, you and the painter can create a priority list of jobs. The painter will keep working down the list until the eight hours have been completed.
The Interior Painter costs just R390.00 (VAT inclusive) for a day. (HIRE HERE)
The Exterior Painter costs just R495.00 (VAT inclusive) for a day (excludes roof work).
The Roof Worker costs just R595.00 (VAT inclusive) for a day. (2nd Exterior Painter on same site costs R495.00)
Industrial High-Pressure Cleaners (120 bar) can be hired for R399.00 a day and a Hydroblast machine (200-250 bar) will cost just R499.00 a day.
Step-ladders can be hired from just R29.00 a day and extension ladders from R39 to R99 a day (depending on length).
We even hire our airless high-pressure sprays for spraying roofing or floors from just R499 per day.
Consumables will charged for, as used, with a minimum charge of R49 (VAT inclusive).
Hire a Painter Fully Equipped™ to:
High-pressure clean your paving, driveway, roof
Paint a guest bathroom or a kitchen
Touch up interior trim
Paint exterior trim, shutters, doors, soffits and fascia and more
Pressure wash exterior surfaces like decks, patios, steps and walkways
Perform minor repairs such as touching up dry wall cracks and repairing water stains
Do a combination of jobs that will take up to eight hours
Please note that the Superseal Hire a Painter Fully Equipped™ does not include paint, consumables used will be billed for at cost, plus a small mark-up to cover handling.
We can supply the required paint at an additional cost (price lists are available on request).
* A Superseal Trained and Accredited painter will have been instructed on how to paint carefully, remove plugs, lights, masking tape around trim areas, etc. They have also been instructed on safe working procedures and are insured for Workmen’s Compensation. At present this service is only available from Montague Gardens to Melkbosstrand in the Western-Cape.
Have you ever dreamed of being your own boss, with the freedom to enjoy time with your family while still being able to build a successful business? If you have entrepreneurial opportunities on your mind, you’ve arrived at the right place. At Superseal Waterproofing and Painting, our goal is to provide our franchisees with the proven systems and support they need to succeed, regardless of their backgrounds.
At Superseal, we seek franchisees that will operate with the following characteristics:
Have a passion for success and the drive to pursue it.
Have a strong character and be committed to our Code of Values.
The desire to be part of a team.
Our franchise locations can be found throughout the South Africa, allowing us to provide professional painting services to a broad range of customers. If you are interested in this opportunity, you can take advantage of the many benefits that come with a Superseal Waterproofing and Painting franchise.
To achieve success, we believe in strong and clear values. These values have created our unique company culture and have established clear operating guidelines. As a franchisee, you’ll know that we, as a franchisor, hold ourselves to the highest possible standards.
When you start a business from the ground up, you are setting yourself up to deal with all of the struggles associated with a new business. You have to find the right location, market your business, develop the proper system, and train yourself and the individuals you hire to follow your mission. With Superseal Waterproofing and Painting, you are already ahead of the game and receive the support you need to help you accomplish these goals with the backing of proven methods.
What is Expected of Our Franchisees
At Superseal Waterproofing and Painting, we hold all of our franchisees to a high set of standards because we expect to uphold the high-quality service customers deserve. We are driven by the opportunity to help customers add color to their lives. Whether they are residential or commercial customers, our goal is to help fulfill their dreams.
Joining the Superseal Waterproofing and Painting family is a big decision and should be carefully considered before you take the leap into owning a painting franchise. You have goals, and we want to help you achieve them. If you’re ready to learn more about our painting franchise opportunity, contact us today.
Reasons to Invest in a Franchise
When you make the decision to invest in Superseal Waterproofing and Painting, you are not just putting money into a business opportunity, but a proven system, with processes that work. You are also investing in yourself, in your future, and the future of your family. As the owner of a painting franchise with Superseal Waterproofing and Painting, you will receive countless advantages to which you normally wouldn’t have access to, if you opted to go in alone. This is because we strive to give our franchisees the best chance at success from the very beginning.
Deals and Discounts – Because we are a nationally recognized brand with high-profile partnerships, we have the opportunity to purchase all of the high-quality tools, products, equipment, and services we need at a discounted price. We benefit from these money-saving opportunities as a way to keep costs down and profits up.
Support and Training – You will never have to deal with struggles alone, we offer all of our franchisees ongoing training and proven systems so you can stay up to date on industry standards, technology ideas, marketing ideas and support. We try and give you the tools you need to achieve success.
Proven systems and research – With Superseal Waterproofing and Painting, you won’t have to develop or create sales systems, scheduling systems, or other systems. Everything we utilize has been tested and improved by all of our franchisees.
At Superseal Waterproofing and Painting, we are proud of what we do for our customers, but we are even more proud of the opportunities we provide to franchisees. Our reach throughout South Africa makes us a premier name in the waterproofing and painting industry. Make sure your next investment is a sound one; the opportunity and potential for lifelong success is only a phone call away. Call Craig on 021 001 SEAL to discuss franchise opportunities and visit our franchise website for more information.